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Closed Loop Marketing: Where Next?

In respect of the technology themed issue of the magazine, I thought that it would be interesting to do a lightening fast review of the development of our communication technologies. And then look...

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Closed-Loop Marketing: What Comes Next?

By Morten Hjemlsoe. One of the questions I’m increasingly being asked at conferences is, “What’s next after CLM?” That’s actually rather nice to hear. To me, the question is like those delightful...

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